Adidas Boost technology was created to bring together the formerly contradictory benefits of soft and responsive cushioning, introducing a midsole made from thousands of expanded particles that work together to deliver an uptick of energy return in every stride. Officially integrated into the Company’s running line in 2013, over the following years Boost has made a name for itself as an icon of running, eventually becoming so popular that it would break into the world of sports and streetwear culture. When the UltraBoost was first released, its perception was very much as a fitness shoe, with the technology making it the perfect trainer for running, or the gym. Boost has managed to make an impact across a range of Adidas silhouettes, being used in other popular models such as the insanely popular Yeezy 350 and 750 by Kanye West, the i-5923 and the ever popular NMD, its comfort and technology has seen the adidas UltraBoost move away from being solely a fitness sneaker to an extremely popular lifestyle choice in more recent years, with a range of eye-catching colour ways available to enhance its appeal. Today, Adidas continues to iterate the Boost technology and push the concept even further ahead.