Y-3 is a collaboration label between Adidas and Yohji Yamamoto, the Japanese designer known for his avant-garde designs and striking silhouettes. His collaboration with Adidas aims to bring Yamamoto’s sartorial aesthetics to the Adidas brand by fusing high fashion with advanced sportswear. The collaboration has revolutionised the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear. The fusion of innovative design, sport functionality, fashion elegance and spotless craftsmanship all accumulate to the success of the brand since its inception. Today, Yohji Yamamoto continues to defeat the ordinary with his endless creativity. He continues to show during New York and Paris Fashion Week with couture and collaborations with designers.