La Farmacia (“The Pharmacy”) is a brand pharmaceutical retail chain which aims to restore the ancient link between pharmacies and local communities in a contemporary way; the pharmacist as trusted person and a point of reference for all health-related issues of its neighbours, including bookings for visits and specialist examinations. La Farmacia is a point of view that has added value of the pharmacist at its core.
Lettergram designed the brand identity for La Farmacia and its packaging line of supplements. The cheerful but composed colors of the identity are intended to bring the consumer closer, thus making the pharmacy perceived as not only a place of necessity but also a place of pleasure and friendliness.


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