ZEGNA SS20 FASHION SHOW
A desolate iron mill that once hosted the Falck Industries–from which came the raw materials that fuelled much of Milan’s economic boom–formed the set of Zegna’s show. But it’s not just the history of the immense site that bore significance, it’s also its future potential as a health and science hub as reimagined by Milanosesto. The same notion of reverting waste into opportunity is echoed in the house’s collection, which incorporates progressive new fabrics made from existing textiles.
The resulting #UseTheExisting collection comprises of rewoven wool suits, sartorial jackets, sporty trousers and light-fabric knits. A mix of mineral hues of cement, steel and carbon as well earthy tones of brass, rust, red blaze, sand and matt gold paint the collection’s palette, tying in the industrial concept with a sense of modern sensibility. Say hello to Zegna SS20 collection.