Y3

Y-3 is a collaboration label between Adidas and Yohji Yamamoto; a Japanese designer known for his avant-garde designs and striking silhouettes.His collaboration with adidas aims to bring Yamamoto’s sartorial aesthetics to the adidas brand by fusing high fashion with advanced sportswear. Y-3 has a popular range of sneakers as well, with its widely acclaimed Qasa silhouette receiving many reiterations.

LOGO DESIGN

IDENTITY ELEMENTS

PRODUCT BRANDING SYSTEM

BRAND LANGUAGE