Founded at the beginning of the 900 by Filippo Della Valle, Tod’s was born as a manufacturer of handmade footwear developed and growing over the years, maintaining a strong identity made in Italy. Shapes of Italy, the Spring-Summer 2023 Men’s Collection celebrates in a bold and modern way the distinctive elements of the contemporary Italian lifestyle through harmonious lines, silhouettes, and proportions.
Lettergram guided the creation of the campaign from conception to execution, supporting the creative team of Tods on management decision-making and on set, during production. The artistic direction generated the main video campaign, the lookbook, and social content for the launch of the SS23 collection.