Art and history highlight a process of experimentation and modern design, inspired by the timeless elegance of TOD’s brand. The Italian Routes campaign main focus has been building the link between the bold and modern design  solutions from the collection and the item’s classic textures and materials.
The result is a fresh and cheeky take on luxury, with classical atmospheres enriched by the contrast between the Castle of Rivoli and its modern art pieces.
Hundreds of years of history and art hence draw a strong bond between tradition and innovation, which guide the viewer through the past and future paths of the Bel Paese.

video creative direction

Campaign creative direction

Campaign creative direction

Campaign teaser videos


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