Founded at the beginning of the 900 by Filippo Della Valle, Tod’s was born as a manufacturer of handmade footwear developed and growing over the years, maintaining a strong identity made in Italy. To follow new roads and inspirations through paths deeply rooted in true Italian artistic ingenuity: the Fall-Winter 2022/2023 Men’s Collection, designed by Creative Director Walter Chiapponi, brings tradition and experiment together, highlighting the refined quality of Made in Italy craftsmanship.
Lettergram guided the creation of the campaign from conception to execution, supporting the creative team of Tods on management decision-making and on set, during production. The artistic direction generated the main video campaign, the lookbook, and social content for the launch of the SS23 collection.