SUPER BY RETROSUPERFUTURE

SUPER by Retrosuperfuture is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007, SUPER has become highly popular for its eclectic collection of colourful acetate sunglasses. After years of friendship and mutual admiration between the two companies and families, Red Circle—the family investment company of Renzo Rosso—acquired a minority stake in the Company in 2017.

Starting from a classic, clean silhouette, SUPER has gradually built up their impressive collection, currently comprising of a long list of timeless yet cutting edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like the Lucia and Drew, have become staples of SUPER’s collections and a continuous source of inspiration and playful interpretation by the brand’s creative team.

LOGO DESIGN

PRODUCT BRANDING

VISUAL STYLE

SUPER BY RETROSUPERFUTURE: STORE AND E-COMMERCE

PACKAGING AND COLLATERALS

FEATURED PROJECTS

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