Sugo is a chain of Italian restaurants that embodies the vibrant essence of Italian cuisine and seeks to spread the values of Italianness across international borders.
With a passion for excellent food and a commitment to preserving the traditions and flavors of Italy, Sugo offers an authentic and engaging dining experience for local and tourists alike. Through warm and inviting décor, Sugo thus creates a warm and relaxing atmosphere where everyone can feel at home.
Lettergram created Sugo’s visual identity from the naming concept to the physical applications used within the restaurant. Here, warm tones are combined with friendly and distinctive typography to assist customers through their experience. The intention was to communicate the project’s Italianness in both traditional and modern ways, so that Sugo would find its way into the minds and hearts of both people familiar with Italian culture and those experiencing it for the first time.