Sfera Ebbasta, the Italian “Trap King”. partnered with KFC to create a line of merch and a special menu. KFC is an American fast food restaurant chain that specializes in fried chicken. It is the world’s second-largest restaurant chain. Sfera Ebbasta rose to prominence in 2014, after the release of the XDVR album, recorded with the collaboration of the record producer Charlie Charles, which achieved commercial success in Italy. This success was replicated with releases Sfera Ebbasta (2016), and Rockstar (2018). After the editing of Rockstar he has become the first Italian artist to enter in Spotify’s top100, with more than 8 millions listenings a day.