PRADA RESORT 2020

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. Unfettered from conceptual limitations and from the strict commitment to stylistic cohesion, the aesthetic codes of the brand have influenced generations of creative minds through manifestos of cultural emancipation that embrace the broadest aspects of life. Prada’s fashion transcends products bringing ideas and ideals to life through its clothes and accessories, which become tools of confident self-expression.

Prada Resort 2020 “Sedicious Simplicity” celebrates the beauty of living, of reality, of today, of the extraordinary to be found within the ordinary, the new inside the familiar. No longer a static, distanced image viewed through the lens of the page or the computer screen, the Prada 2020 Resort campaign is integrated into everyday life, subverting convention by breaking down those barriers. It debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, to be lived. Tactile paper images wrap fragrant bouquets at florists in key cities around the globe – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo – at points unexpected, unknown, unanticipated. Everyday places filled with beauty, romance, poetry and stories.

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