Moncler was founded in 1952 by the idea of some French artisans specializing in mountain equipment, René Ramillon, and André Vincent. The name comes from the location where the company was founded, Monestier-de-Clermont, a ski resort near Grenoble.
Building on Moncler’s MONDOGENIUS event, House of Genius brought together some of the most exciting names in fashion and design to work on an exclusive drop, with a curated selection of products chosen by Highsnobiety CEO David Fischer.

Lettergram teamed up with Moncler and Highsnobiety to create the branding for the entire operation, from the graphic assets visuals to the design of the shopping experience. The focus of the project was to reinforce Moncler’s strong identity and its ability to adapt in different cities around the world, establishing itself as one of the biggest fashion brands.