Mulac & Achille Lauro for the first time together created a capsule collection that enshrines new stereotypes of beauty outside the box. Make-up is an expression of the self, it is a projection of one’s identity, I can be a man, wear mascara, be manly, be who I am, without stereotypes, without taboos. Make-up tells us what we are and helps us imagine who we could be. Lettergram has transformed the values of brand and artist into a visual system and a photographic style on set. Giving life to the face of this project, recreating an utopian imagery related to fame, stardust and beauty.