Loro Piana is an Italian luxury company specialising in clothing and textile products. The Loro Piana family started as merchants of wool at the beginning of the 19th century and now it claims to be the world’s largest cashmere manufacturer. The company has three divisions: the textile division produces high quality textiles from cashmere, vicuña wool, linen, and merino wool; the fashion luxury goods division produces menswear, womenswear, shoes and accessories; and the interior division produces interior products. Lettergram has taken care of a series of event in Milan, London and Geneve, born from the desire of Loro Piana to offers the option to personalise their unique leather bags made from the finest and most precious raw materials in the world. The artistic direction has covered various phases, from the creation of the custom alphabet to add monograms and initials on the products to the creative choices related to the colours and materials options to make each product truly unique.