Jo-Vaughn Virginie Scott (January 20, 1995), better known as Joey Bada$$, is an American rapper, producer, and artist from Brooklyn, New York. He is a member of the hip-hop collective Pro Era, with whom he has released three mixtapes. Lettergram’s creative direction took care of the graphic design for Volume 1 fall winter Joey’s merch, following the artist’s style and soul.
Starting from logo design and branding up to this Merch the artistic and visual link between Lettergram, Pro Era, and Joey Bada$$ lasts for years confirming a strong and defined representative identity. Mysticism, culture and deep research come together as one.