La Farmacia (“The Pharmacy”) is a brand news pharmaceutical retail chain which aims to restore the ancient link between pharmacies and local communities in a contemporary way. The brand implements its promise by creating a Solarium line, to assist their consumers also during the summer time. Lettergram contributes with the creative direction and packaging design to develop also this part of the brand, with a coloured line of solarium. The elements that constitute the pack, font and illustrations, create a perfect constituent balance. You’ll find the strength of the sun in it in the packs, perceiving it from the vibrant sun rays of the illustration combine with the powerful colours.