Fratelli Orsero, founded by brothers Luciano, Gianni, Raffaele, and Antonio, is one of the biggest companies in the Italian fruit and vegetable industry. Fratelli Orsero has been identified with quality and familiarity throughout the country for over 80 years, working responsibly throughout the supply chain. Product quality and origin are important aspects, as are the industry’s social and environmental issues. Orsero sells over 300 references worldwide every day, with customised solutions to fulfil all customer needs.
Lettergram handled the project’s strategy and branding, including target audience research, brand positioning formulation, selling proposition development, and brand identity design. The premium look and feel identity has a strong colour contrast yet maintains an elegant component through the use of typography.