Is there a formula for well-being? Farmacisti Preparatori (“Preparatory Pharmacists”) is a scientific community that seeks to answer this question through providing consumers tailored and accessible health and aesthetic treatments. Based on scientific study on health mechanisms, pharmacists build personalised formulations with focused and distinct components. Through large know-how, their preparations ensure efficacy and safety. Lettergram designed the visual identity for this reality by revising the Rod of Ascelpius, which was used to represent the health arts in ancient Greece. The identity adheres to laboratory principles such as precision, cleanliness, and rigour, while also incorporating the human component brought by researchers and their knowledge. A fresh and solid approach for a growing and evolving reality.


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