DSYRE is an e-sports team. The team’s goal is to make esports and gaming experiences incredibly immersive, accessible, and aspirational on a large scale. DSYRE aims to bring together the competitive and playful sides of the game industry by mixing urban fashion, music, and entertainment. A fun tournament can help you build a strong community of gamers and supporters.
Lettergram contributes to the new identity through creative direction, creating a new imagenery for the brand and developing it across all components of the identity and supports. The logo is illuminated to represent the ASPIRE city that houses the community. The communication system TRANSFORMS the brand into a coherent and functional entity. People DSYRE to be a part of the squad after seeing the merch outfits.