Dainese “Elmo” Custom Font has been designed ad-hoc for Dainese, Italian legendary manufacturer of top-notch protective equipment and technical gear for dynamic sports, including motorcycling, mountain biking, winter sports and horse-riding. Dainese employed designers including Yohji Yamamoto, Adriano Goldschmied, Marc Sadler, Renato Montagner, and Aldo Drudi. The company has registered 118 patents and collected several design awards, including ADI Compasso d’Oro, RedDot Design Awards, ISPO Design Awards, International Design Excellence Award.
Dainese sponsored racing from its earliest years. One of the first was 15-time World Champion Giacomo Agostini, who began racing in Dainese leathers in 1975. Multiple World Championship winner Valentino Rossi is currently among the best-known racers to wear the brand colors. Dainese has gone ahead and sponsored greats like Italian riders Francesco Bagnaia, Stefano Manzi, Andrea Migno and Nicolo Bulega in Moto2 and Moto3 Championships.