CARRERA

Carrera was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear inspired by the Carrera Panamericana auto race. Along the years Carrera has become a global reference in its segment, developing the sunglass collection Carrera Porsche Design, and sponsoring sport events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.

Carrera sunglasses have been featured in many movies, such as Al Pacino in Scarface, Sylvester Stallone in Cobra or actors Chris Hemsworth and Daniel Brühl in Rush. Carrera – synonymous with pioneering design and outstanding quality – is a statement bran since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.

LOGO DESIGN

PRODUCT BRANDING

VISUAL COMMUNICATION STYLE

COLLATERALS