Introducing Artica, a mesmerizing beauty brand that draws inspiration from the ethereal and captivating beauty of the Arctic. Rooted in the wonders of this pristine region.
The identity of Artica is inspired around a seamless blend of elegance and minimalism, echoing the clean and pure aesthetics of the Arctic. A immaculate white color palette dominates the packaging, symbolizing the vast expanses of snow-covered terrain, while subtle hints of icy green reflect the shimmering light that bathes the Arctic.
Artica’s logo is an embodiment of simplicity and sophistication. It encapsulates the essence of the brand, with a sleek and modern font, accompanied by the mirrored iceberg symbol. Labels showcase minimalist illustrations of Arctic fossils, paying homage to this special region.