The Arborea brand decides to improve its image by revolutionising and updating its packaging through a new strong imagery. The goal is communicate the strong Sardinian origins of the brand, which make the products unique. The delicious Arborea milk is of high quality, with an authentic taste, coming from proprietary farms and very rich from a nutritional point of view.
The 2023 brand restyling was art directed and designed by Lettergram. Redesigning the packagings structure, redistributing information on different levels of hierarchy. The packaging system is used on the principal brand line, to have a strong impact on consumers, combine with a great communication.