On the coast of Sardinia there is a special place called Arborea, where the heat of the sun, the fresh air of the sea, the rich variety of fodder and herbs, and the passion and care of the farmers create a perfect “oasis” for cows. Arborea’s delicious milk is high-quality, with an authentic taste, starting from proprietary farms and very rich from a nutritional point of view.
The brand restyling was art directed and designed by Lettergram. Redesigning the logo and developing a packaging arrangement with diffents levels of information, but giving them the appropriate importance. The packaging system is used throughout all product lines, to have a completely visual coherence and a strong brand identity.